The story you tell yourself (and others) initiates your emotional response, embeds your attitude state, and sets in motion ONLY linked experiences (that confirm it or move it on a step).
Your story is how you describe your current circumstances, you tell it in general dialogue to friends and family, powerfully creating pictures, evidence and emotions that go with it. The more often you tell your story, more elaborately and more vividly the more power you add to its impact on the listener.
The #1 listener to your story is… YOU!